Dos Caras Tequila
We have packaging and labels, but no brand…
Building a meaningful brand around already existing assets was a challenge, but something truly beautiful came from that.
Dos Caras Tequila (meaning Two Faces) was looking for help on how to show the world how much soul they and their products have. Leading the creative I focused on making sure the brand felt true to its spirit, giving meaning to every detail in each level of execution.
Branding & Identity
Creative Lead and Design Execution
Photo/Video Direction
Campaign
A full team effort. From Angi Arrington leading the Creative Direction to Ian Miller writing as if his soul couldn’t help but speak brilliance. We crafted something we all take pride in and know we brought this product and company to life with romance, depth, mystery and spirituality.
Agency | Watson Creative